Community Liaison

REPORTS TO: Marketing Director

POSITION SUMMARY Responsible for managing marketing program and supervising members of the marketing team. Establishes and maintains relationships with customers and referral sources. Responds to requests and concerns. Negotiates contracts with third party payers, government agencies and other entities requesting services.

QUALIFICATIONS:

• Previous experience in health care management or marketing, preferably in home health care.
• Demonstrated knowledge of regulatory requirements and restrictions in home health services.
• Demonstrated supervisory and negotiation skills.
• Excellent verbal, written communication skills.
• Demonstrated organizational skills, flexibility, assertiveness, and team orientation.

ESSENTIAL FUNCTIONS/AREAS OF ACCOUNTABILITY

1. Directs marketing operations and establishes and implements marketing initiatives.

2. Negotiates contracts with managed care companies, government agencies and other payers that ensure optimal reimbursement.

3. Establishes systems for consistent market assessment and develops a marketing plan designed to meet agency goals.

4. Establishes and maintains mutually beneficial working relationships with current and potential referral sources and payers.

5. Negotiates pricing with insurance case managers and other payers within acceptable standards of practice.

6. Participates in budget development for the department and establishes allocations. Monitors use of resources within budget limitations.

7. Recruits, hires, orients and manages members of the marketing team.

8. Participates with management team in strategic planning activities, identifying opportunities to improve services and better meet customer needs.

9. Maintains comprehensive knowledge of the Agency’s markets, key referral sources, and position in the market related to competitors.

10. Develops and maintains information on available community resources, and assists customers and staff in accessing services or information.

11. Participates in annual Agency evaluation in areas of marketing, program development, growth and expectations.

12. Prepares reports of marketing activities and effectiveness.

13. Works collaboratively with clinical staff to assure consistent message to the customers and the community.

14. Other activities as directed.

Job Type: Full-time

Pay: $65,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: On the road