I. JOB SUMMARY

The Community Liaison interfaces with hospitals, skilled nursing homes, board and care homes and outpatient

discharge planning services, and physician offices. Provides and acts as a community resource and public

relations representative in facilitating safe quality healthcare in our communities.

The Community Liaison is expected to generate appropriate patient referrals/ admissions by establishing and

maintaining professional relationships with all referral sources.

II. DUTIES & RESPONSIBILITIES

1. Generate business by creating new and maintaining existing relationships with physicians and other

medical professionals, community and senior organizations, hospitals, appropriate special interest

groups, discharge planners, nursing home professionals, assisted living facilities, and other potential

referral sources.

2. Contacts prepares and conducts sales and educational presentations for physicians, businesses and local

community groups regarding home care services and benefits.

3. Assists the Director of Business Development in establishing organization volume projections in the

annual budget and in establishing allocations for the marketing department. Monitors allocation of

resources according to budgetary limitations.

4. Continuously conducts market assessments and develops a comprehensive marketing plan designed to

meet budgetary volume projections.

5. Exceed client and internal expectations by providing daily communication and creative solutions to

problems and bringing a positive attitude.

6. Establishes and maintains positive working relationships with current and potential referral and payer

sources.

7. Documents all physician office visits, referral source visits, follow up, phone calls and gifts. A minimum

of 50 documented quality interactions per week.

8. Ensures all communications, messaging and branding is aligned with the culture.

9. Builds and monitors community, customer, and payer and patient perceptions of Vesper Hospice as a

high quality provider of services.

10. Strategic planning including identifying opportunities for additional or improved services to address

customer needs.

11. Maintains comprehensive working knowledge of Home Health and Palliative Care and Hospice markets

including government agencies, major payer groups, key referral sources, and competitor’s market

positioning.

12. Maintains comprehensive working knowledge in the field of marketing and shares information with

appropriate organization personnel.

13. Maintains comprehensive working knowledge of community resources and assists customers in

accessing community resources should services not be provided by Cornerstone Healthcare, Inc.

14. Monitors and reports cost effectiveness of marketing efforts.

15. Assists patient and/or patient’s family through election of benefit and admission process.

16. Work closely with Care Coordination Team on any patient-related issues.

The above statements are only meant to be a representative summary of the major duties and responsibilities

performed by the employee of this job. The employee may be requested to perform job-related tasks other

than those stated in this description.

III. JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

1. Bachelor's degree in Marketing, Business Administration, or related field, Master’s Degree preferred.

2. At least three years’ experience in health care marketing preferably in hospice care operations

preferred.

3. Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain

relationships in the communities.

4. Ability to market and deal tactfully with customers and the community.

5. Able to maintain an organized approach to territory management and work with limited supervision.

6. Demonstrates good communications skills, negotiation skills, and public relations skills.

7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job

responsibilities.

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Mileage reimbursement
• Paid time off
• Vision insurance

Work Location: In person