Category:

Staff

About McDaniel College:

McDaniel College, recognized nationally among "Colleges that Change Lives" and U.S. News and World Report top-tier liberal arts colleges, is a four-year private college of the liberal arts and sciences offering more than 70 undergraduate programs of study, including dual and student-designed majors, plus 20 highly regarded graduate programs. At McDaniel College we value our employees by offering our full-time employees tuition remission, 403B retirement accounts, paid time off, medical insurance, flexible spending accounts, life insurance, and paid maternity and parental leave. For more information about the college's benefits, please click here to review the 2025 benefits guidebook and click here to view 2025 premium rates.

This position has a budgeted hiring rate of $50,000. The position is classified as an A3. The A3 salary band for all positions at the college with this classification has a minimum rate of $45,000 and a maximum rate of $70,312. This is a full-time, exempt position. For benefit purposes only, the workweek is estimated to be 35-hours per week. The actual schedule for exempt positions may vary based on the workload and responsibilities assigned.

Job Description:

The Enrollment Management Division is a dynamic, high-performance division that plays an essential role in the mission of McDaniel College. Reporting to the Assistant/Associate Director of Admissions, the Admissions Counselor plays a key role in McDaniel College's recruitment and enrollment efforts. The position requires the ability to travel extensively, work independently, and engage effectively with students, families, and high school personnel to assist in finding an acceptable fit between educational goals and financial constraints. The Counselor must understand and communicate the value of a liberal arts education, align with the College's Strategic Plan, and contribute meaningfully to the execution of recruitment strategies. The position requires significant travel and the ability to set goals, manage time, and achieve results within an assigned area requiring minimal supervision. Since a major aspect of this position entails attending and handling off-campus recruitment activities, the Admission Counselor must value working independently with students, families, high school personnel, and colleagues from other colleges. An appreciation for diversity and effective verbal and written communication skills are required. The Admission Counselor must quickly build a professional base of higher education and admissions knowledge and network. Information gained from regional and national colleagues assists in achieving both individual and institutional goals.

The position is highly seasonal in nature. Key responsibilities vary throughout the year and associated activities require different skills.

Fall: Significant travel for high school visits, college fairs, and off-site events and active participation in daytime, evening and weekend on-campus programs. Weekly personalized outreach to maximize campus visitors, inquiry cultivation, application submission, and completion; application review, recommended decisions, yield planning and execution.

Winter & Spring: Travel on a limited basis depending on territory as well as active participation in daytime, evening and weekend on-campus programs. Continued weekly personalized outreach to students throughout the admission funnel, with intensive focus on executing student-specific strategies to maximize enrollment within assigned territory.

Summer: Supporting incoming students through enrollment completion, reducing melt, and cultivating prospective student interest for the upcoming cycle.

The Admissions Counselor will serve as the Counselor on Duty on a rotating basis (Monday through Saturday during the academic year and Monday through Friday during the summer months). On these assigned days, the Admissions Counselor greets visitors, leads the information session, responds to counselor-specific inquiries, and works side-by-side with the Visit Team to ensure an impactful on-campus experience.

Upon successful completion of the probationary period and demonstrated ability to manage core responsibilities effectively, the position may include the option for one remote workday per week, contingent on office coverage and staffing needs. Flexibility is essential, particularly during peak travel and yield seasons, when evening and weekend hours or full in-office presence may be required.

Essential Responsibilities of the Admissions Counselor:
Recruitment Travel & Outreach

• Travels extensively within assigned territories to cultivate interest in McDaniel College.
• Visits high schools, attends college fairs, and coordinates off-campus programs such as counselor breakfasts, yield receptions, and interviews.
Evaluates travel effectiveness within market areas and recommends adjustments as needed throughout the cycle.

Prospective Student Engagement

Conducts interviews, one-on-ones, and information sessions-on-campus, off-campus, and virtually

• -to assess prospective students' interests and help them understand McDaniel's offerings.
• Serves as a resource on admission standards, financial aid, academic programs, and student life.
• Develops meaningful relationships with prospective students and families to guide them through the college search and decision-making process.

Event Participation & Support

• Participates in and supports key on-campus and virtual recruitment events, including Day at McDaniel, Athletic Clinics, and Discover McDaniel Days.
Ensures high-quality visit experiences by connecting with families from assigned territories and supporting overall event execution.

Application Review & Decision Making

• Reviews applications and renders admission decisions based on holistic evaluation within established deadlines.
• Participates in committee review processes for admission and scholarship awarding.
Uses the College's admissions software (Slate) to manage applicant communications and data tracking.

Marketing & Territory Management

• Engages in at least 75 personalized outreach contacts on a weekly basis based on the performance of the territory and in alignment with the admissions marketing and outreach plan.
• Monitors and assesses the effectiveness of recruitment strategies in their territory, contributing to continuous improvement efforts.
• Maintains accurate records and prepares reports to evaluate outreach and yield initiatives.
• Conducts personalized follow-up with prospective, admitted, and enrolling students through calls, emails, text, and handwritten communications to influence yield and maintain engagement.

Requirements:

Qualifications

• Bachelor's degree required with a major in a liberal arts discipline preferred.
• Valid driver's license with two or less points.
• Excellent writing and verbal skills are essential.
• Excellent interpersonal communications skills required
• Must be committed to the value of a liberal arts education.
• Must be comfortable speaking in front of large groups.
• Ability to utilize software packages related to admissions.
• Demonstrated ability to balance and manage multiple projects
• Ability to work evenings and weekends as needed.

Information Security Role: Data User

• Follow the policies and procedures established by the appropriate Data Stewards.
• Comply with federal and state laws and regulations as well as College policies, procedures, and standards associated with the College computing resources and institutional data used.
• Use institutional data only as required for the conduct of College business within the scope of employment.
• Implement safeguards prescribed by appropriate Data Stewards for Limited Access and Restricted Data.
• Ensure the appropriateness, accuracy, and timeliness of institutional data used for the conduct of College business.
• Report any unauthorized access, data misuse, or data quality issues to the appropriate Data Steward for remediation.
• Accept and complete the confidentiality statement yearly if access includes Restricted data.
• Report any suspected data breach to the CIO and the IT Help Desk as soon as possible.

Working Conditions
While performing the duties of this job, the employee is routinely working in a normal office environment with minimal exposure to adverse conditions. The noise level in the work environment is usually minimal.

Physical Abilities

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Sitting for long periods of time.
• Some bending and stooping when working with files.
• Limited lifting involved but not more than 10 pounds at a time.
• Finger dexterity for typing and use of other office equipment

Additional Information:

McDaniel College, in compliance with federal and state laws and regulations, does not discriminate in the recruitment, admission, and employment of students, faculty, and staff in the operation of any of its educational programs and activities. McDaniel College will not tolerate any discrimination or harassment on basis of any protected status including protective hairstyle, race, religion, color, ancestry or national origin, disability, age, sex, gender, gender identity, gender expression, sexual orientation, pregnancy, military status, genetic information, marital status, veteran's status, or any other actual or perceived legally protected characteristics.

Application Instructions:

Completed applications must include a cover letter addressing position qualifications and related experience, resume, and the names and contact information of three professional references. Review of applications will begin immediately. The position will be open until filled.

Please click the Apply Now button below to begin your application.