About Job

Job Title: Home Health Community Liaison
Reports To: Administrator
FLSA Status: Non-Exempt / Full-Time

Position Summary

The Home Health Community Liaison serves as the outward-facing representative of the agency. The role’s primary purpose is to build and nurture relationships with referral sources—physicians, hospital discharge planners, skilled-nursing and assisted-living facilities, payers, and community organizations—to generate appropriate home-health referrals and ensure patients receive timely, coordinated, high-quality care at home.

Key Responsibilities

Business Development

Identify, prioritize, and regularly visit referral sources within the assigned territory.
Achieve or exceed monthly targets for referrals and admissions by executing a structured sales plan and recording activities in the CRM system.

Relationship Management

Establish trust through consistent communication, rapid follow-up, and periodic outcome updates to referral partners.
Plan and deliver in-service presentations, continuing-education events, community health fairs, and workshops that highlight agency services.

Clinical Knowledge & Education

Maintain a solid understanding of Medicare, Medi-Cal, commercial, and VA eligibility requirements for home health.
Accurately explain the agency’s clinical capabilities—including skilled nursing, physical, occupational and speech therapy, medical social work, home-health aide services, and specialty chronic-care programs—to professionals and the public.

Intake Collaboration

Collect complete referral documentation, verify benefits, and coordinate with the intake team to admit patients within required time frames.

Market Intelligence

Monitor competitor activity, regulatory updates, and payer trends; share actionable insights with leadership to inform strategic decisions.

Documentation & Reporting

Maintain timely, accurate contact logs, pipeline reports, and key-performance indicators; present weekly progress summaries to the leadership team.

Compliance & Ethics

Follow all federal and state regulations, including Stark Law, Anti-Kickback Statute, HIPAA, and CMS Conditions of Participation.
Immediately report suspected compliance issues or unethical practices.

Required Qualifications

Skills:
Working knowledge of Medicare home-health regulations and basic medical terminology.
Strong consultative selling, presentation, and negotiation abilities.
Proficiency with CRM platforms and Microsoft Office applications.
Excellent verbal and written communication; comfortable speaking to groups.
Ability to connect with diverse clinical and non-clinical audiences.
Licensure & Credentials: Valid driver’s license, current auto insurance

Physical & Environmental Requirements

Up to 75 percent local travel.
Ability to lift and carry marketing materials weighing up to 25 pounds.
Standard office conditions for administrative tasks and adherence to infection-control protocols when entering healthcare facilities.

Performance Metrics

Monthly admissions by payer mix and clinical program.
Referral-to-admission conversion rate.
Accuracy and timeliness of CRM entries.
Satisfaction levels of clients and referral sources.
Results of compliance audits (goal: zero violations).

Opportunities for Growth

High-performing liaisons can advance to Regional Marketing Manager, Director of Business Development, or Strategic Partnerships roles. The agency supports continuing education, professional certifications in home-care marketing, and leadership development programs.

Equal Employment Opportunity

We are an equal-opportunity employer and value diversity. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

This description outlines the position’s principal duties but is not exhaustive; responsibilities may evolve with organizational needs.

Job Type: Full-time

Pay: $21.00 per hour

Benefits: