Director, Ecommerce

Who We Are

John Paul Mitchell Systems (“JPMS”) is recognized worldwide for developing and marketing innovative hair and skin care products since 1980. We’ve been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell, MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Tools, Neuro, The Demi, Paul Mitchell the Color, Blonde, and Color XG.

We were the first professional hair care company to take a stand against animal testing and continue our strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. Sustainability has always been a priority, and we are committed to making our company operations climate neutral to preserve the beauty of the world around us.

Who You Are: 

You are a skilled and enthusiastic, high-performing professional who is passionate about hair care and wants to positively contribute to the growth of our iconic brand as well as to our people first culture.

About the Role 

John Paul Mitchell Systems is seeking a strategic, analytical, and highly collaborative Director, Ecommerce to lead and grow our Direct-to-Consumer (DTC) business across a dynamic and evolving digital ecosystem. This role is responsible for driving profitable revenue growth, increasing customer lifetime value, and scaling our ecommerce channels—including DTC, TikTok Shop, and key Retailer.com partners—while shaping the future of ecommerce across the JPMS family of brands.

The ideal candidate is a proven ecommerce leader who blends strong business acumen with hands-on channel expertise, excels at storytelling with data, and is comfortable influencing and advising senior leadership.

This role works 3 days a week from our Santa Monica, CA office.

What You will Do:

DTC & Channel Ownership

• Own the end-to-end performance of the DTC business, including growth strategy, roadmap development, and execution across all digital touchpoints
• Lead ecommerce performance across DTC, TikTok Shop, and specialty Retailer.coms, ensuring channel strategies are complementary and incremental
• Drive revenue growth, conversion optimization, average order value, retention, and customer lifetime value (LTV)

Marketing & Growth Strategy

• Define and oversee email and SMS marketing strategy, including lifecycle programs, segmentation, testing, and optimization to drive retention and incremental revenue
• Own paid media strategy and performance, partnering closely with internal teams and external agencies to maximize ROI across prospecting and retention efforts
• Serve as the key day-to-day lead for paid media and ecommerce agencies

KPIs, Analytics & Insights

• Establish, measure, and manage to ecommerce KPIs across all owned channels (e.g., revenue, CAC, MER, ROAS, LTV, retention, conversion, traffic, share of voice)
• Translate performance data into clear insights, recommendations, and action plans

Leadership & Collaboration

• Build, mentor, and manage a high-performing ecommerce team across DTC, Paid Media, and emerging channels
• Act as a cross-functional leader, collaborating with Brand, Creative, Product, Retail, and Technology teams to drive alignment and execution
• Champion a test-and-learn culture focused on continuous improvement and innovation

Compensation details: 165000-175000 Yearly Salary

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