Saz's Hospitality Group is seeking a talented and driven Digital Marketing Specialist to join our dynamic team, working out of our Walkers Point office in Milwaukee, WI. This is a full-time, salaried position with a competitive wage based on experience. As an EIGHT-time recipient of the Top Workplace Award we are proud to offer the following benefits:

• Health, dental, and vision insurance - including access to telehealth
• Paid time off
• 401k retirement plan with company match
• Restaurant and catering discounts
• Discount tickets to Marcus Center shows
• Opportunities for career advancement

The ideal candidate will be responsible for strategic planning and execution of digital marketing campaigns, SEO implementation, website management, content creation, and email marketing. This role requires a creative and analytical individual who can enhance our online presence and drive customer engagement across all digital channels.

Key Responsibilities of the Digital Marketing Specialist

SEO & Website Management

• Conduct keyword research and implement on-page and off-page SEO strategies
• Monitor website performance using tools like Google Analytics and Search Console
• Ensure website content is current, accurate, and optimized for user experience

Content Creation & Copywriting

• Create compelling, SEO-friendly content across digital platforms (websites, blogs, emails)
• Maintain brand voice consistency throughout all digital communications
• Develop and maintain an email and blog content calendar for timely publication

Email Marketing & Audience Engagement

• Design and execute targeted email campaigns to nurture leads and increase conversions
• Develop audience personas and implement segmentation strategies based on customer behavior
• Create personalized content for different audience segments
• Implement marketing automation workflows to guide prospects through the sales funnel

Analytics & Reporting

• Track campaign performance against KPIs
• Create comprehensive reports for ROI and effectiveness
• Use data-driven insights to refine strategies and improve performance

Strategic Planning & Campaign Management

• Assist with developing, implementing, and optimizing digital marketing strategies aligned with business goals
• Analyze market trends and competitor activities to identify growth opportunities
• Manage paid digital advertising campaigns across relevant platforms
• Establish clear KPIs and effectively manage ad budgets to maximize ROI

Additional Responsibilities

• Assist the Marketing Team with social media management, photography, and other duties as assigned by the Marketing Director
• Collaborate with cross-functional teams including sales for effective lead management and follow-up

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