About Job

Summary:

The Writing/Social Media Marketing Specialist is a highly creative and ambitious individual with a passion for writing, social media, and storytelling. This role is perfect for someone who thinks outside the box and is driven to develop content that resonates, inspires, and sparks conversation. You will craft innovative content ideas, create engaging social media posts, and build compelling narratives that connect with our audience and elevate our online presence.

Reporting directly to the Marketing & Communications department, with direct engagement from our CEO, you will be at the heart of our social media strategy—shaping bold, attention-grabbing content that leaves a lasting impression. Ideal for a recent graduate with a strong interest in creative writing and social media, this position requires a knack for storytelling and a desire to make a meaningful impact. While healthcare experience is not required, a strong grasp of social media trends and innovative thinking is essential.

Roles and Responsibilities:

Creative Content Creation and Storytelling

Write compelling social media posts, captions, and stories that inspire engagement and drive brand awareness.
Develop bold and imaginative content strategies that align with business objectives.
Craft attention-grabbing, shareable content (text, images, videos) that tells our story in innovative ways.
Brainstorm outside-the-box ideas to create memorable social media experiences that resonate with diverse audiences.
Design and create visual elements (graphics, videos, stories) to complement storytelling and enhance content appeal.
Collaborate with the marketing team to brainstorm and develop innovative communication ideas.

Social Media Presence and Engagement

Schedule and post social media content.
Monitor comments and messages across platforms, fostering meaningful interactions and building community.
Track social media conversations related to the brand and share insights with the marketing team.
Actively engage with followers to build relationships and grow online communities.

Performance Analysis and Optimization

Track and analyze social media performance metrics, including engagement rates, follower growth, and campaign success.
Use data to evaluate the impact of creative content and identify opportunities for improvement.
Report on performance insights and provide strategic recommendations to boost visibility and audience connection.

Compensation details: 65000-85000 Yearly Salary