Patient Care Coordinator/Director of Social Media

JOB DESCRIPTIONPOSITION:

Patient Care Coordinator / Director of Social Media

JOB SUMMARY

This hybrid role is responsible for delivering an exceptional, concierge-level patient experience while simultaneously driving brand growth, lead generation, and revenue through strategic social media management.

As the first point of contact, you will guide patients from initial inquiry through consultation, treatment, and follow-up—ensuring a seamless, high-touch experience. In parallel, you will execute the clinic’s social media strategy, creating content that educates, converts, and elevates the brand.

This position requires a highly organized, sales-driven, and creative individual who can confidently consult with patients, close treatments, and translate in-clinic experiences into compelling digital content that drives new patient acquisition.

EDUCATION AND EXPERIENCE

• High school diploma required; Bachelor’s degree in Marketing, Business, or Communications preferred
• Minimum 2+ years in medical aesthetics, dermatology, plastic surgery, or similar
• Proven experience in sales + social media/content creation
• Strong understanding of aesthetic treatments, skincare, and patient journey
• Experience with platforms: Instagram, TikTok, Canva, scheduling tools
• Proficiency in EMR systems + Microsoft Office + Google Workspace

ESSENTIAL SKILLS AND ABILITIES

• Strong sales ability (consultative + closing)
• Content creation + storytelling skills (photo/video/reels)
• Highly organized + detail-oriented
• Ability to multitask between patients + marketing execution
• Strong communication + on-camera confidence
• Analytical mindset (tracking leads, conversions, engagement)
• Team-oriented + collaborative with providers
• Ability to maintain confidentiality and professionalism

RESPONSIBILITIES

1. Patient Care Coordinator (Front Office + Sales)

• Greet/check-in patients with luxury, concierge-level service
• Manage phones, texts, emails, and DMs (lead conversion focus)
• Schedule + optimize provider calendars
• Provide quotes, and close treatments/packages
• Educate patients on services, skincare, and treatment plans
• Follow up on all leads + nurture pipeline
• Process payments, memberships, and financing
• Maintain accurate EMR documentation
• Assist with before/after photos + VISIA tracking
• Support providers with patient flow (numbing, room setup, etc.)
• Maintain retail displays + clinic organization

2. Director of Social Media (Brand + Growth)

Content Creation

• Capture daily in-clinic content (treatments, results, BTS)
• Create reels, stories, posts aligned with brand voice
• Coordinate before/after visuals and patient transformations
• Film providers for educational and promotional content

Strategy & Execution

• Plan and execute monthly content calendar
• Align content with promotions, launches, and campaigns
• Ensure brand consistency (luxury, educational, results-driven)

Growth & Engagement

• Respond to DMs and convert inquiries into booked consults
• Drive lead generation through organic content
• Collaborate with team on campaigns, events, and offers

3. Sales & Revenue Growth

• Meet/exceed monthly individual sales goals (skincare)
• Drive revenue through:
• Social media leads
• Scheduling new patients
• Membership + package sales
• Actively promote skincare + retail

4. Additional Responsibilities

• Assist with inventory counts + retail restocking
• Maintain clinic cleanliness + presentation
• Support team operations as needed
• Participate in ongoing education (treatments + trends + marketing)

IDEAL CANDIDATE

• Sales-driven + results-oriented
• Creative + enjoys content creation
• Passionate about aesthetics + patient transformation
• Confident communicator (in-person + on camera)
• Thrives in a fast-paced, high-performance environment

JOIN OUR TEAM

If this sounds like you, we would love to connect!

We are looking for someone who is passionate about aesthetics, driven by results, and excited to be part of a high-performing, collaborative team that values education, integrity, and exceptional patient care.

If you align with our vision and are ready to grow both clinically and creatively within a luxury, patient-focused environment—please apply. We look forward to speaking with you.

Pay: $20.00 - $27.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person