About The Loft Healthcare
Loft Healthcare is a network of skilled nursing and rehabilitation communities across central Illinois, providing compassionate care and innovative therapy programs that help residents achieve their highest level of independence. Our mission is to provide exceptional outcomes through personalized care, modern facilities, and a commitment to excellence.
Position Overview
The Community Liaison serves as the external face of our skilled nursing facilities in the Peoria, Illinois market, responsible for cultivating strong relationships with hospitals, physician offices, discharge planners, and the local community. This role focuses on driving census growth, increasing community awareness, and ensuring smooth transitions for patients from hospital to post-acute care. This position will report to the Vice President of Business Development.
The ideal candidate is relationship-driven, organized, and passionate about senior care and healthcare outreach.
Key Responsibilities
· Develop and maintain positive relationships with hospital case managers, physicians, and other referral sources.
· Conduct regular on-site visits to hospitals and healthcare partners to represent our facilities and coordinate admissions.
· Complete bedside visits on new referrals and visit hospitalized patients to secure market share.
· Work closely with the Business Development Team to support census development and referral conversion.
· Identify new business opportunities and partnerships in the community.
· Attend community events, health fairs, and professional networking functions (i.e. Chamber, Senior Care Network, etc.) to increase brand visibility.
· Track referral trends, market data, and outreach activity.
· Collaborate with facility leadership to ensure excellent customer service and patient experience.
· Assist in planning community education programs, open houses, and public relations events.
· Communicate daily with facility teams to ensure timely follow-up on leads and referrals.
· Assist with coverage of the Business Development Team as needed.
Qualifications
· Bachelor’s Degree in Marketing, Communications, Healthcare Administration, or related field (preferred).
· 2+ years of healthcare marketing, hospital liaison, or skilled nursing admissions experience strongly preferred.
· Strong communication, networking, and presentation skills.
· Ability to work independently, manage multiple priorities, and travel between assigned facilities.
· Valid driver’s license and reliable transportation.
What We Offer
· Competitive salary based on experience with performance-based bonuses.
· Comprehensive benefits package (medical, dental, vision, 401k).
· Gas and expense allowance.
· Ongoing professional development and growth opportunities.
· A supportive, mission-driven team environment focused on exceptional care and community connection.
About The Loft Healthcare
Loft Healthcare are a network of skilled nursing and rehabilitation communities across central Illinois, providing compassionate care and innovative therapy programs that help residents achieve their highest level of independence. Our mission is to provide exceptional outcomes through personalized care, modern facilities, and a commitment to excellence.
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: On the road
Professional Field

