About Job
Bella Terra Hospice is committed to providing comfort, compassion, and care to those we serve. Whether at home or in a facility, we hope to enhance the quality of life for your loved one.
We are a dedicated team of local professionals focused on delivering personalized home health and hospice care with an emphasis on quality and excellence.
Bella Terra Hospice is growing and looking for an experienced, compassionate Community Liaison to join our team! As a Community Liaison with Bella Terra, you will have the opportunity to advance your career while receiving strong compensation and excellent benefits.
JOB SUMMARY
The Community Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
DUTIES & RESPONSIBILITIES
- Develops and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize hospice services.
- Schedules and conducts visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market.
- Maintains current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
- Represents the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees.
- Conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
- Employs marketing and promotional initiatives to achieve budgetary volume projections.
- Establishes and maintains positive working relationships with current and potential referral and payer sources.
- Builds and monitors community, customer, and payer and patient perceptions of the agency as a high-quality provider of services.
- Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
- Maintains comprehensive working knowledge of the agency markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
- Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
- Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the agency
- Monitors and reports cost effectiveness of marketing efforts.
JOB REQUIREMENTS
- Bachelor's degree in Marketing, Business Administration, or related field preferred.
- 3+ Years of experience in hospice marketing operations.
- Ability to market aggressively and deal tactfully with customers and the community.
- Knowledge of corporate business management.
- Demonstrates good communications skills, negotiation skills, and public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
Covid-19 Vaccine Required. Agency will consider accommodations for disability- and religious-based reasons.
Job Type: Full-time
Pay: $70,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Experience:
- hospice marketing: 3 years (Preferred)
Work Location: On the road