About Job

Barrows Overview

Barrows is a commerce experience agency dedicated to building the world’s leading experiences for brands and retailers. We combine creativity, strategy, and technology to turn moments of shopper engagement into moments of conversion. From shopper marketing and category transformation to retail toolkits, display design, CX strategy, and store design, we deliver end-to-end solutions that don’t just meet expectations, they reset them.

Backed by the scale and innovation of VML and WPP, we bring clients access to the best tools, technology, and talent as a sustainable competitive advantage. What sets us apart is not just what we deliver, but how we deliver it: a global team united by a can do spirit, relentless curiosity, and the belief that remarkable commerce experiences can transform both brands and the people who shop them.

Role and Responsibilities

Barrows is seeking a dynamic Creative Director responsible for leading and inspiring the creative team to develop innovative marketing campaigns that drive sales and brand engagement. The creative team works to develop commerce marketing concepts and designs for integrated marketing programs and experiential retail designs at mass retail across the US. They collaborate with clients to understand their vision, translating it into compelling visual and strategic concepts, and ensuring all creative output aligns with brand identity. They unlock big ideas that engage US and global audiences and produce compelling content that supports our clients' stories across digital and physical retail.

In addition to bringing a killer attitude and energy, this individual must be able to:

Lead the creation of shopper marketing programs from concept development to design and execution
Serve as a leader, creative mind, and project manager in one
Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions
Ensure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing training
Proactively drive the process to generate and brief creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client’s business and the audience
Develop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunities
Accurately deliver design against the required brief and revert
Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief
Work with the client service team to identify growth opportunities with current and prospective clients
Craft the design associated with the client’s brand/project
Provide a strong design point of view regarding messaging hierarchy, typography, layout, and color
Create strategically sound designs and concepts for in-store communication
Develop and implement processes and structures to achieve creative vision
Generate exploratory mood boards by gathering literature and internet references
Be an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externally
Work quickly, independently, and with a can-do attitude

Qualifications

10+ years of agency and/or strategic creative experience in brand, trade or shopper marketing or category management
CPG/Shopper experience a must
Strong portfolio showcasing successful shopper marketing /CPG campaigns, demonstrating a range of creative concepts and execution, particularly in the alc-bev space
Strong consideration given to those with previous creative direction experience
Deep understanding of the alc-bev retail trade environment and channels, including omnichannel and physical/digital retail integrations
Knowledge of alc-bev legalities in application to trade and commerce
Highly organized, with the ability to manage multiple projects and deadlines
Team leadership experience
Excellent verbal and written communication skills, with the ability to present ideas and creative concepts clearly and persuasively
Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations
Creative strategy and copywriting experience strongly preferred
Ability to lead and drive client solutions through ambiguity, and adapt to changing priorities
Ability to work in the office on average 4 days a week.