Are you a hands-on media buyer and growth strategist ready to drive measurable impact? Sweathouz is seeking a Director of Paid Media & Lead Generation to own and scale our paid media engine. This is a leadership role with real execution responsibility. You’ll both roll up your sleeves to build and optimize campaigns and lead a growing team of media buyers once hired.

What You’ll Do

• Lead strategy and budget planning across paid digital channels (Meta, Google, YouTube, TikTok, Programmatic).
• Personally build, launch, and optimize campaigns to drive awareness, acquisition, and studio growth.
• Establish scalable processes for campaign setup, QA, reporting, and optimization.
• Partner cross-functionally with creative, brand, lifecycle, and finance teams to ensure attribution, spend tracking, and ROI accuracy.
• Analyze and present campaign performance, providing clear insights and action plans.
• Guide A/B and multivariate testing for bidding, creative, and audience segmentation.
• Coach and develop media buyers as the team expands.

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