Position Summary:

We are seeking a driven, compassionate, and skilled Marketer/Licensed Professional Counselor (LPC) to join our Behavioral Health team. This unique dual-role position combines responsibilities in promoting the clinic’s services and building community awareness, while also providing clinical counseling to patients. The ideal candidate will have a passion for mental health care and be able to engage in strategic marketing efforts while delivering high-quality therapeutic support to individuals and groups.

Key Responsibilities:

Marketing Responsibilities:

• Develop and implement marketing strategies to promote behavioral health services to individuals, families, and referring professionals.
• Build relationships with referral sources such as local healthcare providers, schools, and community organizations to drive patient referrals.
• Organize community outreach programs, seminars, and informational sessions to increase visibility and engagement with the target audience.
• Track and analyze the effectiveness of marketing campaigns, patient conversion rates, and engagement metrics to adjust strategies as needed.
• Represent the clinic at community events and professional networks to build brand awareness and credibility in the local healthcare landscape.

Clinical Responsibilities (LPC):

• Provide individual and group therapy for patients experiencing mental health issues, including depression, anxiety, PTSD, and other behavioral health challenges.
• Conduct assessments to evaluate patient needs and develop personalized treatment plans.
• Use evidence-based therapeutic modalities such as Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), or other approaches appropriate for patient needs.
• Maintain detailed and confidential patient records in compliance with HIPAA regulations.
• Collaborate with other healthcare professionals, including psychiatrists, medical assistants, and social workers, to ensure comprehensive care for patients.
• Provide crisis intervention and emotional support as needed.
• Offer ongoing counseling and support for patients, ensuring consistent follow-up and progress monitoring.

Qualifications:

• Education:
• Master’s degree in Counseling, Psychology, Social Work, or a related field.
• Current licensure as a Licensed Professional Counselor (LPC).
• Experience:
• Previous experience in a behavioral health or mental health counseling role is required.
• Experience in marketing, business development, or community outreach is preferred.
• Skills and Abilities:
• Strong clinical counseling skills with a focus on empathetic and evidence-based care.
• Proficiency in digital marketing platforms, social media, and content creation.
• Ability to build and maintain professional relationships with healthcare providers, patients, and community members.
• Excellent communication, writing, and public speaking skills.
• Knowledge of mental health services and the ability to effectively promote them.
• Familiarity with electronic health record (EHR) systems is a plus.

Physical Demands:

• Ability to stand, sit, and walk for extended periods.
• Occasional light lifting and transport of materials (up to 20 pounds).
• Ability to work with individuals in stressful or high-pressure situations.

Compensation and Benefits:

• Competitive salary based on experience.
• Comprehensive benefits package including health insurance, paid time off, and retirement plans.
• Professional development opportunities to further enhance clinical and marketing skills.

Job Type: Full-time

Pay: $24.00 - $34.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person