Hiring Range: $140,000.00 - $150,000.00

Performs complex professional and managerial work in directing, implementing and monitoring public relations, public information/communications, and community outreach activities for the Town. Provides general oversight for organizational branding, social media, marketing, and event and program promotions (as applicable). An employee in this class is expected to serve as a member to the Town Managers Leadership Team and is therefore expected to exhibit creativity, vision and considerable initiative. The employee supervises staff performing public information, marketing, and community relations work. Work is performed under the general supervision of the Assistant Town Manager.

• Manages, directs, and coordinates the activities of the public information, community relations and program/event marketing activities, including website and various social media platforms by working closely with Town departments and Leadership Team Members.
• Supervises department staff; directs, develops, mentors, evaluates and sets annual goals for department personnel; assists with complex/problem situations and provides technical expertise; creates, tracks, and evaluates department performance measures.
• Integrates and incorporates Town Strategic Plan goals into workplan goals and objectives and actively participates in the advancement of these goals and objectives.
• Develops and plans comprehensive and integrated communication, marketing, and promotion strategies for Town programs, events, and strategic initiatives.
• Provides support for Town events.
• Oversees and provides support for the overall Town public information activities.
• Provides guidance, support, and training to Town staff in best practice communication and outreach policies and procedures.
• Works with outside community groups to provide and receive information and promote a positive Town image and brand.
• Attends various community events and meetings to gather information, represent the Town, and/or provide feedback and information to the Town Manager and Town Council.
• Develops and maintains relationships with media representatives and representatives of other local governments.
• Serves as the Towns spokesperson in sensitive, complex or emergency situations.
• Works directly with the Town Manager, Town Council, Senior Leadership Team, Leadership Team and key department liaisons as necessary to respond to media inquiries. Ensures the Town Manager is informed, to the extent possible, of any media inquiry, public release of information and on-camera interview of Town staff.
• Prepares reports and evaluates data related to marketing and promotional programs and events to increase outreach.
• Performs other duties as required.

• Considerable knowledge of the principles, methods, procedures and strategies concerning local government public information, communications and community relations, and of policies, regulations, guidelines and legal standards pertaining to the distribution of news and public information.
• Ability to work independently and to exercise sound judgment in making decisions related to the release and communication of public information.
• Ability to develop and implement creative, integrated communication plans and strategies.
• Ability to establish and maintain effective working relationships with members of the press, business leaders, elected and appointed officials, department heads, employees, and general public.
• Broad knowledge of related communication skills such as graphic and website design, social media, printing and video production, as well as related technologies, preferred.
• Ability to coordinate and disseminate information regarding program and services to media, staff and the community in an accurate and timely manner that increases understanding of Town programs and activities.
• Ability to gather, analyze, interpret and report research findings.
• Ability to communicate effectively in conversations, public presentations and written form, including news releases, newsletters, brochures, electronic medium and other materials.
• Ability to perform special projects that require skills such as research, meeting and event planning, and coordination with various other governmental agencies and the press.
• Ability to maintain confidentiality of information obtained during work operations.
• Ability to perform a wide variety of duties and responsibilities with accuracy and speed under the pressure of time-sensitive deadlines.
• Ability to lead and motivate staff, and coordinate activities among multiple departments, to enhance the communications and outreach function of the Town.

• Bachelor's Degree in Journalism, Public Relations, Marketing, Communications or related field is required.
• Master's Degree in Journalism, Public Relations, Marketing, Communications or related field is preferred.
• 5 - 7 years of experience in facilitation of marketing and communications, project planning, strategic planning closely related work is required.
• 1 - 3 years of experience in local government and managerial/supervisor experience is preferred.