Wilmington Friends School offers a college preparatory curriculum—including athletics, the arts and community service—in which Quaker values and high expectations are mutually supportive. The defining belief of Quakerism is that there is “that of God” in everyone. That belief gives rise to a school community that welcomes a variety of faith traditions and where we share an obligation to seek and answer what is best in ourselves and in others. Students at Friends are challenged to realize their potential: as learners, well prepared to succeed in college and career; as leaders, recognizing their power and opportunity to be agents of change; and as active and responsible members of communities, from the classroom to the world. The school seeks to serve students, age two through grade twelve, who demonstrate ongoing promise in their ability to succeed at Friends, both academically and in meeting expectations for integrity and conduct.

Wilmington Friends School is a Preschool to 12 Quaker, college preparatory, day school located in Wilmington, Delaware and enrolling approximately 700 students.

Position Summary

The Director of Enrollment Counseling manages the day-to-day operations of the admissions team across all three divisions of the school and is responsible for admissions activities from Grade 9 - Grade 12, serving as the point of contact for prospective families, guiding them through every step of the admissions journey. This role ensures that the admissions process is mission-centered, family-focused, and seamless from inquiry through enrollment.

Reports to: Director of Enrollment Management and Financial Aid
Supervises: LS Enrollment Counselor, MS Enrollment Counselor, PT Preschool Admissions Counselor

Key Responsibilities

The Director of Enrollment Counseling manages the day-to-day operations of the admissions team across all three divisions of the school and directly manages the Upper School admissions process. This role ensures the admissions process is mission-centered, family-focused, data-informed, and seamless from inquiry through enrollment.

Provide strategic oversight of the full admissions pipeline, ensuring timely follow-up, intentional relationship-building, and consistent data tracking across divisions. Supervise and mentor the Preschool, Lower School, and Middle School enrollment counselors, offering leadership, support, and professional growth opportunities.

Plan and lead admissions events, school tours, and yield activities that reflect Wilmington Friends School’s mission and values. Represent the school at fairs, open houses, and community events to expand visibility and attract mission-aligned families.

Support and communicate consistently with prospective families throughout the application and decision-making process, ensuring a warm and personalized admissions experience.

Partner with division heads and faculty to align enrollment strategy with school programming and student experience.

Facilitates school retention efforts.

In addition to leading the enrollment team, serve as the Upper School Enrollment Counselor:

Actively manage a portfolio of prospective Upper School families from inquiry to enrollment, providing timely, personalized engagement at every stage.

Build consultative relationships by listening deeply to families’ needs and aligning the school’s value proposition with their goals and concerns.

Monitor conversion metrics (inquiry → application → interview → enrollment) and implement strategies to increase yield at each stage.

Conduct in-depth phone calls, Zoom meetings, campus tours, interviews, and follow-up touchpoints to support families in their decision-making.

Anticipate and address common objections around tuition, school fit, or competing options with clarity and care.

Ensure all interactions, touchpoints, and stage movements are accurately documented in the admissions CRM (Blackbaud). Use the system to manage personalized, automated communication workflows that nurture prospective families throughout the admissions journey.

Meet or exceed individual and team enrollment goals through proactive outreach, relationship cultivation, and data-driven strategies.

Required Qualifications:

Bachelor’s degree required; advanced degree in education, business, communications, or a related field preferred.

5+ years of professional experience in admissions, enrollment, client relationship management, or a related field, ideally within an independent school or service-oriented environment.

Demonstrated success in a consultative sales or relationship management role, with the ability to understand individual family needs and communicate tailored value propositions.

Experience managing a team, with a focus on mentorship, accountability, and collaborative goal-setting.

Proficiency with CRM systems (e.g., Blackbaud or similar), including data entry, pipeline reporting, and workflow management.

• Strong organizational and strategic thinking skills with a track record of driving results through systems, data, and follow-through.
• Exceptional interpersonal and communication skills, including public speaking and empathetic listening.

Preferred Qualifications:

Experience in an independent school, higher education, or nonprofit admissions/enrollment role.

Background in customer experience, hospitality, or other service industries where trust-building and long-term relationships are key.

Demonstrated ability to plan and execute events (e.g., open houses, tours, yield events) with attention to detail and focus on guest experience.

Interested candidates should send their cover letter and resume to Melissa Brown, Director of Admissions & Financial Aid at

EEOC STATEMENT

It is Wilmington Friends School’s policy to provide equal employment opportunity to all employees and applicants for employment without regard to race, color, sex (including pregnancy), religion, national origin, age, disability, genetic information, sexual orientation, gender identity, marital status, first responder status, or other protected status in accordance with applicable federal and state laws. It is the intent and resolve of Wilmington Friends School to comply with the letter and the spirit of the law in the implementation of all facets of equal opportunity. This equal opportunity policy applies to all terms and conditions of employment including, but not limited to, hiring, placement, training, promotion, compensation, termination, and retirement.

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