Community Liaison
JOB SUMMARY
The Community Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
DUTIES & RESPONSIBILITIES

• The Community Liaison develops and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market.
• Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
• Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Works with the Director of Operations to establish marketing techniques.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and payer and patient perceptions of Peaceful Heart Hospice as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Peaceful Heart Hospice markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Peaceful Heart Hospice .
• Monitors and reports cost effectiveness of marketing efforts.

• Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
• At least three years of experience in health care marketing management preferably in home health care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
• COVID-19 Vaccination Required. Company will consider accommodations for disability- and religious-based reasons.